Don’t just catch glances. Leave an impression.

When creating an awareness campaign, it’s important to do more than just attract the gaze of passersby. In-depth research and ideating is necessary to create a campaign concept that brings people in, and converts eyeballs into engagement. In this hypothetical project, in order to attract pedestrians in widely-used public spaces vinyl decals are placed throughout the building’s floors depicting crushed pill capsules. These capsules generate curiosity, leading the viewer to follow the trail they form which directs them to our installations, which would be installed on the building’s existing pillars.